Royal Children’s Hospital, Melbourne

Okee in medical imaging

Medical imaging is a daunting experience. Procedures are intimidating and can be invasive. We wanted to understand the triggers for anxiety and how best to combine a digital experience with the physical hospital environment to help young patients prepare before their appointments. Together with the RCH, Conduct/Bubbleship developed ‘Okee in Medical Imaging’ – a friendly marine character designed to build children’s confidence. 


"Okee" won an impressive array of awards for its innovation, design, and impact on healthcare. A true game-changer in the industry.

Let's create a brighter future through play! Contact us to discuss how we can help.

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